The new 4Ps for Dasani water Research Paper Example | Topics and Well Written Essays - 500 words

The new 4Ps for Dasani water - Research Paper Example This paper illustrates that Coca-Cola Company has increased the number of people taking part in the marketing ecosystem of dasani water as the market continues to become more complicated. For instance, its marketing involves the incorporation of Coca-Cola contact center, customers, and field marketing. Workers and other participants in different departments including finance and market research come together to assess marketing solutions for dasani water. Â  Participants are responsible for establishing how to appropriately align individuals and support teamwork across its marketing environment. Additionally, dasani marketers have to deeply understand the lives of consumers before determining their preferences. Â  After aligning people for teamwork and information sharing, the company documents and automates the processes thereby creating an effective coalition. As the market becomes more complicated, process becomes essential in aligning the correct individuals with the appropriat e marketing activities. This would assist in performing close-loop marketing speedily while penetrating new markets. When marketing dasani water, the company employs state-of-the–art marketing ideas by establishment the correct set of processes to control the activities involved. Some of the processes used in marketing the product include execution, operational and analytical processes. During the execution phase, Coca-Cola Company uses both outbound marketing and inbound marketing to introduce this brand into new markets. Â  Dasani is also being marketed digitally through social media.